BSMT

Marking 10 year’s of one of East London’s most resilient galleries with a Brand Story Video

BSMT is a modestly sized gallery in the heart of East London specialising in outsider, emerging contemporary, street and graffiti art.

Marking 10 years of operations in the area, they wanted to mark the occasion with a Brand Story Video. It was important for this to reflect on their personal journey and the importance of the contribution the gallery has made to the local cultural eco-system.

 

THE CHALLENGE

Making a short-film that resonated with their specific audience. The film needed to speak directly to both artists and collectors, informing them who the gallery are, what kind of artists they support and outlining why local galleries matter.

 

RESULTS & IMPACT

  • Legacy Media: The Brand Story Video now sits on their site, immediately warming artists and collectors to the gallery and those behind it.

  • Social Media Performance: 10x their engagement on each post

 

Campaign: 10 Year’s of BSMT

Brand: BSMT Gallery

Client: BSMT Gallery

Deliverables:

  • Brand Story Video

  • 2x Short-form Shoulder Videos

Location: London, UK

Project Date: Autumn 2025