I founded Fifth Wall TV in 2015, initially as a way to document the street art and mural scene emerging around me in East London.

That focus on finding stories in unconventional places turned out to be the foundation for everything that followed.

In the decade since, I've worked with global brands including Ben & Jerry's, Lavazza, and Vans, alongside NGOs such as Movement on the Ground and some of the world's leading contemporary art festivals, galleries, and museums. The thread running through all of it is the same: real stories, told with care, built to last.

Now working between London and Margate, I bring the same documentary instinct to every brief, whether that's a brand campaign, a corporate film, or an international festival commission.

Doug Gillen

Most video production happens in the wrong order. Someone decides they need a video, a brief gets written, a production company executes it. The result looks fine and does nothing.

We think the brief should come last, not first.

Before anything else gets decided, format, length, platform or budget, we want to understand what you're actually trying to change. What does the audience believe now, and what do you need them to believe after watching?

Once that's clear, everything else follows.

That's not a complicated idea. But most production companies don't do it, because it requires them to push back on the brief.

We'd rather push back early and make something that works than nod along and make something that doesn't.