BEN & JERRY’S

Unpacking multiple narratives for one of the world’s most loved ice-cream brands.

Fifth Wall TV has partnered with Ben & Jerry's since 2015, producing video and photography content that reflects their commitment to social activism as much as their ice cream.

Most recently, we have served as media partner for Sundaes in the Park - their annual festival connecting audiences with charity partners working across asylum and immigration, gender rights and grassroots activism.

THE CHALLENGE

Fast-paced turn around for a multi-cam event was our biggest challenge. On site deliveries were required, so ensuring clear guidelines and storyboards were sent out to the team prior to the event was essential.

Every video was pre-planned, with intention. Each video told it’s own story, photography and branding guidlines were in place to ensure minimal conflicts during reviews.